Shed Business

The business of running a small business from a Shed at the end of the garden.

My Photo
Location: England, United Kingdom

A Conservative since 1973 when I learnt that socialism makes the lights go out. An independent since 2011. Signed up to UKIP 2012.

Wednesday, June 14, 2006

Blogging in business

I've been blogging since Dec 2004. I first started to try and understand why articles in newspapers and magazines were raving about them. ( I also followed the story Queen of the Sky - having picked it up on the BBC's web site. )

Now I am wondering whether to use Blogging as a way of getting into communication with my potential customer base.

The pros:

1) Get to know who you customers are.
2) Get fast feedback on issues.
3) Great for a small company with no dedicated sales or marketing effort.

The cons:

1) My industry is a conservative industry - will blogging mark me out as a potentially unreliable future employee ?
2) There is great potential for Brand damage. Just one quick thoughtless post could do a lot of damage.
3) Will I be viewed as serious ?

Also how often to update. Once a day would really encourage loyalty, but would be a lot of work. Maybe once a week is more realistic. It probably needs to be started some time before product launch to be effective - afterwards talk about the product could fill some of the articles.

This is all in the musing stage right now, but I need to make a decision soon. I think the Blog would need to link to the company and not be anonymous. I shoudl mention that sales should be to either individuals or engineering organisations.

Time to do the other part of my job and get the kids from school - I'll let you know what I decide. But please chip in with any thoughts.

Wednesday, June 07, 2006

Shed of some productive work

Still spending too much of my time Blogging .... here's the Shed where things happen !